Mumbai, India– January 12, 2011 – GIGABYTE Technology India Pvt. Ltd, a leading manufacturer of motherboards, today reported a 37% year-over-year (YoY) revenue growth in Q4 FY10, providing a fitting ending to an outstanding year in which its motherboard sales in many Tier 2 and Tier 3 regions grew by over 100%. This result confirms the growing recognition of the value that GIGABYTE motherboards offer to customers in the Indian market, and the success of GIGABYTE’s aggressive marketing strategy in the country.
 
GIGABYTE accomplished this remarkable YoY growth by successfully undertaking a number of sales & marketing initiatives through the year 2010. These initiatives included adding more channel partners, increasing channel penetration and spread in the upcountry markets, sustaining growth in established markets, reinforcing post-sales infrastructure for both partners and customers, and attaining the No. 1 position in terms of channel satisfaction. However, the major credit for the successful year goes to GIGABYTE’s innovative, result-oriented programs for its channels, which drive over 85% of the company's business.
 
Commenting on the growth, Rajan Sharma, General Manager, Marketing and Sales, GIGABYTE India, said, "During Q4 FY10, we continued to successfully execute our proven programs and schemes for channel partners. We were able to leverage our distribution strength, spread and expertise to reach new regions and partners. Our local resources were spent more on channel building, education, training, marketing and brand-building activities that ensured sustainable and continuous demand generation.
 
“In Q4, we also continued with the smooth transition of our business model to Direct Shipment, which began in Q3. We thank our distribution partners for ensuring growth during this crucial period,” added Rajan Sharma.
 
The company’s channel-focused initiatives helped in substantially increasing the number of partners committed to the GIGABYTE brand. While over2,000 resellersregistered for the Q3 2010 GIGABYTE Value Partner Program (GVPP), the company expects to increase its Value Partner base to over 2,500 with its current GVPP.
 
In mid-2010, GIGABYTE launched a DOA (Dead on Arrival) warranty policy for Channel Partners, who buy from its authorized distributors. To facilitate this policy, the company stocks adequate buffer quantities of motherboards at all branches and RMA locations. Its post-sales infrastructure includes a service network spread over 100 locations across India and a dedicated RMA team.
 
During 2010, GIGABYTE India was also honored with multiple awards from recognized media houses and institutions, which included CRN, Chip, Digit, Tech2.0, Erodov and VARIndia.
 
GIGABYTE India began 2011 by launching a series of motherboards supporting Sandy Bridge, and based on the Intel® P67 and H67 Express Chipsets. It is geared up to make the most of the expected market demand for Sandy Bridge motherboards in India, vis-à-vis support, services, end-customer and channel engagement activities.
 
On how GIGABYTE plans to maintain the growth momentum, Rajan Sharma stated, “In 2011, we look forward to further increasing our presence in non-metros by focusing on product visibility, availability and channel penetration. We also intend to increase our Premium Partner base across locations, for ensuring smoother and more efficient supply chain. As always, our focus will be on ensuring the right Price / Performance ratio for our products and customers. We are also working closely with our distributors to leverage their strengths in warehousing and supply to reach more locations.”
 
Availability
GIGABYTE products are distributed in Indiaby Avnet (India), Ingram Micro, Redington (India) and Neoteric Infomatique Ltd.
 
About GIGABYTEUpgrade Your Life
GIGABYTE, headquartered in Taipei, Taiwan, is known as a global leading brand in the IT industry, with employees and business channels in almost every country. Founded in 1986, GIGABYTE started as a research and development team and has since taken the lead in the world's motherboard market. On top of motherboards and graphics accelerators, GIGABYTE further expanded its product portfolio to include notebook and desktop PCs, digital home entertainment appliances, networking servers, communications, mobile and handheld devices, servicing every facet of people's lives at home or business. Everyday GIGABYTE aims to “Upgrade Your Life” with the most innovative designs and impeccable quality and services.
Visit www.gigabyte.infor more information.
Company Contact Details:
GIGABYTE Technology India Pvt. Ltd.
B-411, 4th Floor BSEL Tech Park
Plot No. 39/5 & 39/5A
Opp. Vashi Railway Station
Vashi, Navi Mumbai 400705
 
Tel: +91-22-40633222
Fax: +91-22-40633223  
E-mail: sales@gigabyte.in
Website: www.gigabyte.in
 
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