Mumbai, India – January 31, 2014 - GIGABYTE Technology (India) Pvt. Ltd, a leading manufacturer of motherboards, is eyeing a market share of over 40% of the Indian Do It Yourself (DIY) PC motherboard in 2014.

To achieve this market share, the company has enhanced its sales and marketing initiatives at Tier 2 regions comprising mainly Class C and D cities. It feels the DIY markets in these regions are yet to be effectively tapped by PC component vendors in spite of the growth of demand, and of tech-savvy end-users therein. GIGABYTE motherboards, with its innovative features and power-saving technologies, have a lot to offer users in such cities, who are increasingly demanding PC systems with improved performance and high durability.

As has been its initiative in the last couple of years, GIGABYTE Technology plans to continue adding more channel partners (Tier 2 partners officially called GIGABYTE Value Partners) and spread in the upcountry markets. This will be mainly facilitated by conducting regular reseller training meets at these locations.

Commenting on these meets, Sunil Grewal, Director – Sales, GIGABYTE Technology (India), said, “We believe timely and streamlined information is key to the success in our kind of business, wherein technology upgrades are quicker. Our reseller interactions involve unique, simplified programs to educate them. This ensures that they are authoritatively equipped to efficiently guide and support their customers, with regard to GIGABYTE motherboards and their technologies.”   

Lucrative Channel Schemes

Ensuring increased profitability of GIGABYTE Value Partners, who are mostly spread across Class C and D cities, is of paramount importance to the company. To make this possible, GIGABYTE Technology runs the lucrative online GIGABYTE Value Partner Program (GVPP) scheme for its Value Partners.

The scheme is open only for resellers registered on the scheme website (http://event.gigabyte.com/india_reseller), who buy GIGABYTE motherboards from the company’s authorized distributors and GIGABYTE Premium Partners. They have to enter the purchased motherboards’ serial and check numbers on to their page on the website, to win reward points. As resellers will win gifts worth the same amount as the number of points earned, more purchases will ensure more prizes. Partners earn more points by purchasing higher end motherboards.

Innovative Technologies

GIGABYTE Technology is focusing and banking on its 8 series motherboard range (that supports Intel® 4^th generation Core™ processors) for achieving its 2014 market share target. Equipped with a range of new features and technologies, including industry-leading digital power delivery, advanced network and device charging, gold plated hardware, new designed UEFI DualBIOS™, GIGABYTE App Center and killer good looks, GIGABYTE 8 series motherboards are the most forceful choice for your next rig.

The motherboard models from GIGABYTE’s 8 Series range that are expected to sell in huge numbers in 2014 are GA-B85M-D3H, GA-H87M-D3H and GA-Z87M-D3H, the approximate price of which are Rs. 6,500, Rs. 7,500 and Rs. 9,900 respectively.

For more information on these models, click on the links:

·  GA-B85M-D3H:http://www.gigabyte.in/products/product-page.aspx?pid=4567#ov

·  GA-H87M-D3H: http://www.gigabyte.in/products/product-page.aspx?pid=4492#ov

·  GA-Z87M-D3H:http://www.gigabyte.in/products/product-page.aspx?pid=4486#ov

Some of the GIGABYTE 8 Series motherboards (with Intel's Haswell Z87 Chipset allowing compatibility with the LGA 1150 socket processors) launched are GIGABYTE Ultra Durable™ 5 motherboards. They feature High Capacity Power Stages and Ferrite Core chokes rated up to 60A with GIGABYTE exclusive 2x Copper PCBs to provide the most stable power delivery. Ultra Durable™ 5 technology features a range of High Current Capable components that provide the highest quality power delivery to the CPU for record-breaking performance, cool and efficient operation and extended motherboard lifespan.

More information on GIGABYTE 8 Series Motherboards:

http://www.gigabyte.in/press-center/news-page.aspx?nid=1211

Improved Service Setup

In addition to the quality features and vast variety of its motherboards, GIGABYTE Technology is also banking on its strong post-sales service set-up to play a crucial role in enhancing its market share. The company has already set up GIGABYTEExclusive Service Centers at key market locations nationwide. The centers are located in the vicinity of the main IT hardware markets of the respective cities. The centers’ nearness to the IT market hubs in the allotted regions, go a long way in helping channel partners offer faster and better after-sales services to their customers. The centers also act as service hubs for the country’s different regional zones.

In a further boost to its service initiative, GIGABYTE recently moved its Toll-Free Helpline Number in-house, to ensure better support to both customers and channel partners. GIGABYTE India’s In-House Toll-Free Helpline Number: 1800-22-0966.

For additional information on GIGABYTE motherboards, please visit:

www.gigabyte.in/Products/Motherboard/Default.aspx

Availability

GIGABYTE products are distributed in India by Ingram Micro, Redington (India) and Neoteric Infomatique Ltd.

About GIGABYTEUpgrade Your Life

GIGABYTE, headquartered in Taipei, Taiwan, is known as a global leading brand in the IT industry, with employees and business channels in almost every country. Founded in 1986, GIGABYTE started as a research and development team and has since taken the lead in the world's motherboard market. On top of motherboards and graphics accelerators, GIGABYTE further expanded its product portfolio to include notebook and desktop PCs, digital home entertainment appliances, networking servers, communications, mobile and handheld devices, servicing every facet of people's lives at home or business. Everyday GIGABYTE aims to “Upgrade Your Life” with the most innovative designs and impeccable quality and services.

Visit www.gigabyte.in for more information.

Company Contact Details:

GIGABYTE Technology India Pvt. Ltd.

B-411, 4th Floor BSEL Tech Park

Plot No. 39/5 & 39/5A

Opp. Vashi Railway Station

Vashi, Navi Mumbai 400705

Tel: +91-22-40633222

Fax: +91-22-40633223 

E-mail: sales@gigabyte.in

Website: www.gigabyte.in

Facebook: www.facebook.com/GIGABYTEindia

Twitter: https://twitter.com/GIGABYTE_MB_IND