Mission Accomplished！
Together we made the impossible possible！
Exadeus 4149 has launched
The pep talk wasn’t a formality, it was fuel. Right before we launch the event, Justine Chen, VP of the HQ Brand Marketing Division rallied the team with passion and enthusiasm. One shout from the VP “All system ready!” The whole crew was ready! Everyone aligned, locked on target, and launched into action.
Since 2018, our VP Justine has set the goal of re:GIGABYTE - a vision to elevate GIGABYTE’s globally renowned motherboard expertise with a more international and forward-looking brand image. Under her leadership, the HQ brand marketing team has continued to break boundaries at COMPUTEX each year, delivering standout booth experiences like no other.
As the number of exhibits has grown rapidly with our accelerating R&D breakthroughs, the complexity of booth design has risen as well. Last year, when even the designers were at their wit’s end and ready to surrender, Justine personally led the team through every step of the design process, from floor plan and product zoning to the creation of themes and visuals. The result: a surreal AI-themed experience powered by massive LED screens that captured the boundless imagination AI is bringing to our future. Many thought we had hired a superstar design agency with an unlimited budget. In reality, our biggest investment was the team’s creative synergy. The secret weapon? A design with soul.
The success of last year’s booth shook up the show’s ecosystem, even prompting the organizers to impose size limits due to rising competitive pressure. Yet, we rose to the challenge through storytelling. Inspired by the boundless universe, symbolizing technological breakthroughs and limitless imagination, we designed a dual-booth layout resembling a starship, carrying GIGABYTE’s ubiquitous innovations into the limitless frontiers of AI exploration.
We built a full narrative experience to express our brand’s scale and ambition.
Boarding the Exadeus 4149 - a starship named for its immense energy (Exa-) and divine intelligence and creativity (Deus) - we launched into the new AI epoch of 4149, embarking on a quest to discover humanity’s next great leap.
At the heart of the bridge sits GIGAPOD, our high-performance compute cluster. From here, the captain’s holographic message is projected, declaring the ship’s mission and power source.
The long-haul voyage is powered by autonomous robotic pods built with embedded edge AI, sailing steadily to the rhythm of AI collaboration.
Data collected by the AORUS exploration module is relayed back to the data center, where it’s centrally analyzed, studied, and transformed into insight.
At lightspeed, we landed the dreamcraft on a new frontier. The voyage of Exadeus 4149 marked not only the culmination of our story, but also a powerful showcase of GIGABYTE’s full-stack AI capabilities, from training to inference to deployment. Fueled by innovation, driven by computing, we are charting a course to the future of intelligent technology.
The awe was immediate and unanimous. From the moment guests stepped aboard, the reactions came flooding in: “This is insane!” “Impressive!” “Wow!” “すごい!” Those who visited last year were especially blown away: “GIGABYTE truly outdid themselves this year,” “They must have gone all out on this one.” “This booth is unreal!” “GIGABYTE won the show! I came just for this!” The verdict? Maximum impact. Maximum praise.
In the midst of his whirlwind schedule, Jensen stole a quick look at our booth before heading out, and couldn’t help but exclaim, ‘So Amazing!’
NVIDIA CEO Jensen Huang once again visited GIGABYTE, leaving an impression beyond just a photo, a testament to trust in our partnership. It wasn’t just our tech that kept him coming, it was also the professionalism and passion of our crew.
While everyone else was snapping photos, we had a team silently managing flow and safety. Security looked smooth, and our VVIP arrived happy and left impressed.
Even with a busy schedule, Mr. Dandy Yeh, the Chairman of GIGABYTE made time to show up and cheer on the front-line team - the brightest spotlight wasn’t on the exhibits, it was on the bond between our leader and our team.
Relive the Voyage, Tracing Our Path Through the Future
This interstellar journey left behind countless moments worth remembering. From command center launch to cutting-edge showcases, from guest awe to crew dedication, every photo captures the moments we made together. It wouldn’t have been the same without you. This wasn’t just an exhibition, it was a story of pride we wrote as one.
Since the first day of the event, there has been an overwhelming crowd in the booth. Whether it's the reception desk, activities, or product introductions, this year has been constantly bustling, keeping all our team members in a busy state. It's been a challenge. Every inch of the booth pulsed with purpose, and everyone has been ready to switch into duty mode at a moment's notice!
Mission Accomplished: Seamless Flow, Complete Brand Experience
To help visitors experience both the main and satellite booths, we launched the “Boarding Mission” – guests joined our community to receive a boarding pass, completed a QR mission, and then visited the redemption point at the Cruiser booth to claim their gift. This journey strategically connected the two exhibition zones, enabling smooth crowd flow and a complete brand experience.
With crowds flowing steadily throughout the event, our crew worked tirelessly and graciously, guiding visitors, explaining tasks, and offering friendly service from the reception desk to redemption window. Their professionalism and ever-present smiles left a lasting impression. This wasn’t just a successful engagement mission, it was a living showcase of GIGABYTE’s brand spirit.
Waves of visitors were drawn to our starship as its commanding presence radiated across the show floor. From spatial flow to immersive storytelling, every detail proved this wasn’t just a booth, it was a brand experience that leapt into the future. The cutting-edge visuals stopped guests in their tracks, prompting countless photos and moments of awe “this (GIGABYTE booth) is ridiculous!” Ya, we had that kind of pull.
One guest was so moved after the tour, they declared, “You are the pride of Taiwan!” This heartfelt praise not only affirms GIGABYTE’s strength, but also honors every team member’s dedication, both on the front lines and behind the scenes. Captain of Exadeus 4149, Justine VP also encourages all employees to take pride in being part of GIGABYTE, because together, we’re building something the world can truly see and admire.
